After leaving the corporate design environment and exploring several options I decided to found paul bas design; to start as a one-person, but well networked, design services provider. Sharing a studio – situated in Eindhoven, at the crossroads of technology and design – with my partner Ulrike Jurklies, it is logical we cooperate on projects with our complementing capabilities.
With over 30 years of practice in the product design and UX profession, I worked at design studios in the Netherlands, Belgium, Singapore and Hong Kong, across different industry sectors and product categories. I bring a very broad, up to date and culturally relevant experience to any project and am a keen promotor of sustainability and circular economy.
Together with several teams well over 40 design awards were gathered and I personally contributed to patents for a variety of products. Apart from working for Philips I cooperated on projects for/with Bose, Swarovski, Unilever, Proctor & Gamble, Ikea and others.
Design services are packaged according to your needs – whether you wish to develop a tangible product from scratch or you only want to exchange thoughts on a new digital experience. When needed for a project, particular capabilities will be outsourced and managed.
product design
The design of products – the phased process from concept sketch to UHD foto-realistic rendering, from a principle on a napkin to full 3D-file. This for an isolated, unique product, for (part of) a family or category or a whole portfolio; all the way to production.
innovation support
All design-related aspects and activities of a typical go-to-market process from the initial idea or technological principle to a product on the shelves – support and guidance for all the possible phases and the narratives along the way.
process development
The simplified ‘design thinking’ or full-on co-creation approach towards any kind of innovation – facilitation of the process can be provided if needed but close, in-house cooperation is inevitable for any desired outcome to be relevant.
…some examples below – please contact me for details or for a more comprehensive portfolio.
Deloitte – Maastoren
At the request of Arttenders a proposal was visualized for the transformation of 8 flights of emergency staircases; connecting all the floors occupied by Deloitte. The challenge was to create such an attractive alternative the employees would opt for taking the stairs more often.
Coloured light projector
An alternative product design for a small coloured light projector was proposed; using existing/available electronics and interface while keeping the design simple and geometric and the number of parts as low as possible.
3D printed luminaire
Using existing LED lightsources, the request was for (very) large, unique and visually appealing, suspended illuminated objects to hang above the meeting room tables. By applying simplified parametric principles each luminaire is unique and provides a sparkling light effect when one moves through the room without compromising the glare free light needed on the table surface.
In case you have a question or if you are interested in one of mentioned services…
Feel free to contact me through the form below or simply send me an email.
paul bas design
Hastelweg 264 A
5652 CN Eindhoven
The Netherlands
+31 (0)613824382
info[at]paulbasdesign.com